Intranets have evolved well beyond the news and human resource repositories they once were. Today’s internal online resource – whether you call it an intranet, digital workspace, portal – need to integrate social and collaborative elements, not just push out corporate news stories and links to the latest all-employee-webinar. Social has become the way we… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers how artificial intelligence is making DAM better, the massive projected growth of the DAM market by 2020, and this year’s CODiE award finalists in DAM…. read more >
What is Digital Asset Management? With so many participants and stakeholders, what kind of processes make DAM effective? Are WCM and DAM technologies merging together? How strategic is DAM to marketing departments and organizations at large? What does the future hold for DAM? Listen to these and other questions answered by Cathy McKnight, VP of… read more >
Web content management (WCM), where a marketer’s content lives and breathe, is king of the martech stack. Content, while it has always a key component of a marketer’s court, its prominence and power notched up in rank when it became the central component of delivering upon the promise of a great customer experience. The new drive… read more >
Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers the projected increased market growth and adoption of digital asset management solutions, as well as ADAM software’s recent release of version 5.5 of its DAM… read more >
News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >
Marketing as a function has evolved from using just email and the Internet as its channels for audience outreach. Today it is about creating an overall, positive, digital experience. Accordingly, the tools and systems they use have also evolved, becoming more comprehensive in what they offer today’s marketer. So it stands to reason that the… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past month or so. This month’s round-up covers OpenText and SAP’s deepening itegration, Widen’s new analytics capabilities, and a how the DAM industry is poised for huge growth by 2020. OpenText and hybris… read more >
