REPORT: The Field Guide to Content Marketing
Content Marketing is a practice that is expanding at an enormous rate. In the 8 months since the book Managing Content Marketing was written, search traffic alone for the term has almost doubled. It is predicted that 2012 is the first year marketers are placing Content Marketing front-and-center. This paper is meant to be a “field guide” for a number of the different areas where the Content Marketing process can be applied to create business value. Whether the reader comes from Sales, IT, PR or, even the marketing department, Content Marketing can be infused into a number of areas to create business value in both the short and long terms.Sponsored by: Ektron