REPORT: Built To Change – New Models for Managing Consumer Engagement

Report

Nov 1

Today’s powerful web search, social publishing, and social network filtering capabilities place powerful new tools in the hands of consumers. But today’s buyer’s journey is much more non-linear – as consumers can easily find information, comparative pricing, and social recommendations about a large number of competing solutions. This paper seeks to develop new models for both managing and measuring content to meet these new demands.

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CXcustomer experience managementDigital TransformationCEMCXMCMS Selectiontechnology selectionWeb content managementWCMWCMSAdobeRobert RoseContent ManagementContent MarketingConsumer EngagementCustomer Engagement MaturitySystems of Engagement

Scott Liewehr https://www.digitalclaritygroup.com

REPORT: Built To Change – New Models for Managing Consumer Engagement

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