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The Market Within: Creating a More Responsive Social Business by Treating Employees like Customers

In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen provides strategic recommendations and action items to becoming a more responsive social business.

Key highlights

  • The need to bring social to everyday work
  • Treat employees like customers, and customers like stakeholders
  • A state model for social business
  • Pick your path and address early and late adopters

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