There are only a couple of weeks until the first-ever Now What? Conference on April 18th, 2013 in Sioux Falls, SD, NS. The aptly-named conference is a one-day event designed to help anyone who works with a website post-launch to answer the question, “How do we keep our website useful and relevant?”. DCG Principal Analyst Cathy McKnight… read more >
That which we call a rose By any other name Would smell as sweet… Not the case when speaking about Service Providers/Digital Agencies/Systems Integrators. These firms are committed to their selected nomenclature (often for good reason), and will correct anyone who calls them otherwise. With so many different services offered, there is a lack of… read more >
Join us for Inbound Marketing Summit in New York City, April 3 – 4 at the Altman Building! Cathy McKnight, DCG Partner and Principal Analyst, will be leading two panels at IMS13: “Open Source CMS and Web Publishing – Which Way Should I Go?” and “Practical Big Data Strategies for Marketers”. Additionally, Allen Bonde, DCG Partner… read more >
As organizations look to harness the full potential of social and mobile channels and data in their customer engagement plans, one question dogs even the most well thought out strategy: will they notice? Consumers have never been more distracted, with new social options, second screen apps, and networked devices. For B-to-B organizations looking to reach… read more >
Have you asked, “why can’t those dinosaurs get it, why can’t they see that [Digital or Social or Big Data or your preferred new approach] is the future of sales and marketing?” If so, this post is for you. As a C-level executive coach for nearly 30 years, I know something about how to help… read more >
DCG Principal Analyst Tim Walters addresses today’s top challenges in getting the most from Digital Customer Experience, and how to tackle them in a pragmatic way. This webinar, sponsored by Hippo, takes place at 11:00am EST on February 5, 2013.
We advise on quite a few technology selection projects at DCG, and web content management systems are the most common type. In the CMS-Connected video below, I lay out our 8-step process, and I highlight some of the key ingredients to a successful outcome. Here are a few of them: Identifying focal needs, or the… read more >
With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >
Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >
Scott Liewehr, President & Principal Analyst at Digital Clarity Group, was approached by Fierce Content Management to give his expert opinion on the top content management news story of the year. “I’d say 2012, to me, was the year where the idea of managing the customer experience came on full-force. Reintroduced to content folks in… read more >
