Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >
DCG research and articles about: acquisition
Companies that grow by acquisition can be difficult to understand, particularly if lots of different products are bought from multiple sources over a sustained time period. (Take OpenText, for example.) Lexmark Enterprise Software is one such company, having taken several steps to get into–and now out of–enterprise software. With Lexmark International itself under new ownership,… read more >
Today we got confirmation that OpenText is buying Documentum (aka Dell EMC’s Content Management Division). Let’s say right up front we think this is a good move. Though some upheaval is to be expected, it makes a great deal of sense for both parties. Though Documentum was acquired by EMC in 2003 for $1.7B (and… read more >
Walmart announced earlier this week that it had agreed to acquire e-commerce start-up Jet.com for $3.3 billion, making headlines as the largest e-commerce acquisition to date. In this light, Unilever’s recent splash of $1 billion for Dollar Shave Club now seems almost quaint by comparison. While Walmart can certainly afford such a purchase, it smacks of… read more >
Valtech, a French digital agency, recently acquired Netherlands-based eFocus and Argentina-based Graion. The acquisitions are part of a strategy to add service capabilities and increase its global presence. Valtech, whose name stands for “value through technology,” is a publicly traded company on Euronext that was founded in 1993 and is headquartered in Paris. The digital agency… read more >
DCG Webinar Recording: Marketo Goes Private With $1.8 B Acquisition By Vista, What Does It All Mean?
On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >
Update: Listen to analysts from Digital Clarity Group and Constellation Research in a recorded live webcast about the Marketo deal. Well, they say timing is everything, and so it seems I was just a day off in my Marketing Automation Round-up post, in which I speculated on Marketo‘s impending acquisition. The cloud-based marketing automation platform (MAP) company was acquired today (May… read more >
Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months. This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >
In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.