Close Window
 

DCG research and articles about: acquisition

Publicis-Sapient-336x259

Publicis Groupe’s acquisition of Sapient: some customer implications

Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >

Digital Clarity Group

Quick-take webinar replay: Sitecore buys commerceserver.net – What does it mean for you?

Listen to Digital Clarity Group’s Scott Liewehr and Tim Walters, break down Sitecore’s acquisition of Commerceserver.net in a fast-paced analysis of this important development in the CEM, WCM and Commerce solution space. Scott and Tim analyze the impact and implications of Sitecore’s recently announced acquisition of commerceserver.net. Is it a major change for two vendors… read more >

webinar

Sitecore acquires Commerce Server – the analysts’ perspective

November 26, 2013. Webinar. Presenters: Scott Liewehr and Tim Walters, Ph.D. read more >

cupcakes

Neolane – icing on Adobe’s Marketing Cloud cake?

Last week’s announcement that Adobe has signed a letter of intent to buy Neolane for some $600 million in an all-cash transaction cannot come as a surprise to anybody, or at least not that many. The chatter on the topic amplified after this year’s Adobe Summit, shifting to be more about the “who” and “when”,… read more >

Sap and Hybris post

SAP + hybris is ALSO about The CEM Imperative

Although it’s software rather than services this time, yesterday’s announced acquisition of hybris by SAP is just as much about customer experience management (CEM) as the recent fusion of Accenture and Acquity. (Which I blogged about here.) That claim doesn’t require deep analysis, since it’s the fundamental justification for the purchase (terms not disclosed) offered… read more >

big_fish_eat_little_fish_by_fizzyjinks-d2yjybh

Suite trend continues with Salesforce $2.5B acquisition of ExactTarget

Got it. Got it. Need it. Got it. The sounds of hockey card collections and Salesforce.com’s (SFDC) approach to business growth as reinforced with today’s announcement of its acquisition of cloud marketing automation platform ExactTarget. This is the biggest price tag paid in SFDC’s long list of acquisitions made in its 14-year history. At $2.5… read more >

Digital Clarity Group

Accenture + Acquity is about The CEM Imperative

Friday’s announced acquisition of Acquity Group by Accenture is impressive in both dollar and surprise value. But in fact, it is merely a high-profile manifestation of the changes racking the service provider (SP) landscape as they reposition to support customer experience management (CEM). For example, fellow suit-and-tie consulting firm Deloitte picked up Übermind in January… read more >

Marketing Automation pie

Eloqua acquisition a step in right direction . . . for Oracle

Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >

whale-shark-giving-rides

Microsoft Validates E2.0 And Breaks NewsGator’s Heart

Life in the SharePoint partner ecosystem is a mixed bag. On the one hand, Microsoft cleverly slips SharePoint into enterprises via MS Office-addicted knowledge workers. It spreads faster than orders for tomato juice on a trans-Atlantic flight, and by the time the CIO and the CFO wake up, the hook has been set.  According to… read more >

Meet us at: