Web Ubiquity Calls for an “Experience Tier”
In this Insight paper, we explore the deeper delivery challenge in which the abundance of touch points in the era of an ever-present web calls for seamless and de-channeled engagement.
After reading this paper, you should understand:
- How the “always on” Internet access affects engaging customers
- How your organization can leverage the “experience tier” to deliver a unified customer experience
- What it takes to build an effective, comprehensive strategy that reaches all touch points