In this Insight paper, we explore the deeper delivery challenge in which the abundance of touch points in the era of an ever-present web calls for seamless and de-channeled engagement.

After reading this paper, you should understand:

• How the “always on” Internet access affects engaging customers
• How your organization can leverage the “experience tier” to deliver a unified customer experience
• What it takes to build an effective, comprehensive strategy that reaches all touch points

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Sponsored by: SDL