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Understanding the “Mobile Shift”: Obsession with the Mobile Channel Obscures the Shift to Ubiquitous Computing

Does the mobile shift mean that “fixed” websites are in radical decline? Or is mobile properly seen as “just another channel”? Both of these perspectives have their merits, but they both fail to fully grasp the nature of the transformation that is taking place today. The mobile shift marks an evolutionary leap to the era of ubiquitous computing.

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