We Talk Money: Save It, Make It
DCG team members talk money in two webinars on March 1.
Tim Walters shows you how to avoid paying big fines when the General Data Protection Regulation (GDPR) goes into effect in May 2018. How big? Fines can range up to €20 million or 4% of a company’s global annual turnover – whichever is greater. Tim explains how the GDPR will transform business practices across the organization. He and Janet de Guzman, compliance group director at OpenText, discuss key issues that frame the conversations that you should be having with partners and internal stakeholders. Register here.
Mary Laplante shows you how to make money by connecting prospects and customers to revenue with product content. At many companies, product content is a hidden gem in the content marketer’s tool kit – an untapped source of quality content that is largely ignored by contenting marketing teams. Putting technical content to work can offer significant upside. In a survey conducted by HubSpot, 90% of customers report that product videos help them make purchasing decisions. Mary explains how to pinpoint the right moment to influence the buying decision, and how to maximize the revenue-generating power of your product content. Register here.
Contact us if you can’t attend but have burning questions about your organization’s GDPR compliance strategies or about leveraging product content in your content marketing practices.