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Tapping the Potential of Rich Media for B-to-B Marketing

Rich Media Shines in the Era of Engagement: Marketers Turn to Digital Asset Management

Great customer engagement relies on creating the most compelling content, and delivering it on the right channel – at the right time. Which is why the future of Web content management is rich, and the future of CRM is social. In this paper Allen Bonde explains how organizations can get ahead of this curve.

Key highlights

  • Rich media can cut through the competitive clutter and reach B2B buyers at the top of the funnel.
  • Investing in video content can boost SEO and drive greater online engagement before and after the sale.
  • When evaluating CMS, CRM or marketing automation solutions, organizations should look for vendors with a clear mobile, social, and rich media vision.



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