Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
Historically, technology vendors have had ‘reseller’ channels, the sole purpose of which being to sell as quickly as possible as many licenses as possible for the vendor. As such, the vendor has long measured success solely on the basis of revenue generated by a particular channel partner. Quite simply, the technology vendor hopes that the… read more >
News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >
Marketing as a function has evolved from using just email and the Internet as its channels for audience outreach. Today it is about creating an overall, positive, digital experience. Accordingly, the tools and systems they use have also evolved, becoming more comprehensive in what they offer today’s marketer. So it stands to reason that the… read more >
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
One of the most important actions an organization can take when tackling a new initiative is to learn how to avoid the gotchas — know the pitfalls, the lessons others have learned, and the best practices derived from the experiences of those who have done it successfully (and not so successfully). Learning from others is particularly important when selecting… read more >
In today’s content-driven online environment, the ability to effectively deliver engaging, accurate, relevant information in the right format at the right time via the right channel is imperative for any successful content strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) to facilitate managing the content on your public, intranet and/or extranet websites is one… read more >
Whether the end game is a new web content management system for the entire enterprise, or a marketing automation platform for your sales and marketing team, or a collaboration tool for the PMO, identifying who the project’s stakeholders are, and how they fit into the effort is an important task to complete early on in… read more >
It was an exciting weekend for the folks at Ektron, having received a second round of growth equity funding from their primary backer, private equity firm Accel-KKR. Unfortunately, they learned a hard lesson about public relations in the process. While their announcement said they received a “significant” investment, their inspired base of ex-employees illegally leaked documents… read more >
Guess which of the following is the biggest online shopping day of the year worldwide? Black Friday Cyber Monday Valentine’s Day Boxing Day Veterans Day/Remembrance Day If you guessed anything but 5, you would be wrong. That’s right, November 11th, known in many North American and European countries as a day to honor veterans, is… read more >
