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DCG research and articles about: technology selection


DIY Guide to Technology Selection

Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >

DAM Workflow: Plan for success

“Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology.  Most DAMs come with some type of embedded workflow engine. … read more >


Sales success = knowing your audience

To be successful in sales takes a special je ne sais quoi. Whether you have that special skill or not, and whether you are transacting on technology, shilling services, or pitching products, if you don’t know, and I mean really understand, your target audience, your likelihood of success is significantly diminished. Most people understand the importance… read more >

Free Developer Report

Get Ready for the GDPR: Talking to Colleagues and Vendors

  Did you know that selecting the wrong vendor or services partner could put your company at risk of violating customer data privacy regulations? It’s true. The provisions for data protection by design (DPbD) effectively require that controllers and processors – that is, your company – may work only with vendors and service providers with… read more >

Intelligent Content Conference

Cathy McKnight shares her expertise in two sessions at this year’s Intelligent Content Conference.

Cathy delivers a workshop on How Marketers Should  Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am.

ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing and executing content strategies for marketing, including leading practitioners (from companies including Zillow, PayPal, and the Washington Post), consultants, and authors.

Check out these resources related to Cathy’s ICC presentations. In this DCG podcast, Cathy explains why marketers often fail at technology selections. In this report entitled Marketers, Heal Thyself from Bad Technology Purchases, DCG contributing analyst Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it.

Contact us to arrange a time to meet with Cathy at ICC.

solution selling

Solution Selling: Hurdle or helpful in getting to yes

“Sell the problem you solve, not the product.” ~ CMS Vendor Sales Team Training When it comes to selling technology, there are almost as many selling methods as there are technology types. Well not really, but there are lots of different approached to selling – Target Account, SPIN, Miller-Heiman, Value, and the list goes on…. read more >

DX Summit Chicago

DX Summit is a two-day conference which covers the strategies, technologies and thought leadership that deliver great digital experiences.

Cathy McKnight will facilitate a roundtable session: Need A New DX Platform? Players, Perspectives and the Script for Success at 9:45 am on Wednesday, November 16, 2016. In this highly interactive roundtable session, four industry professionals bring different perspectives to the process of scoping, acquiring and implementing a new DX platform. Speakers play the roles of executive champion/budget holder, project leader, consulting partner and solution team. Gain unique insight into success factors for organizing and executing your next DX acquisition, including navigating the business case, identifying stakeholders, planning for the vendor pitches and making the final decisions. The session ends with a flash forward–one year out, how did the acquisition and implementation deliver results?



Step-by-step is the best approach to a successful technology selection

Like so many things in life, taking the time to plan “it” out – whatever “it” is – almost always leads to a more successful outcome. In the case of a technology and implementation partner selections, it is an absolute that the selected partner(s) will be a better fit if the decision is made in… read more >

Digital Clarity Group

8 Step Technology and Implementation Partner Selection Tool

Looking for a new technology? Perhaps a new web content management (WCM),  or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >

Just Clarity Podcast Logo

PODCAST: Pulling together a great technology selection team

Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore what it takes to pull together the right project team for selecting complex new marketing technology for the organization. Pulling together a great technology selection team: Transcript Connie Moore (CM): Welcome to our podcast on CMS… read more >

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