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DCG research and articles about: IBM

Digital Agencies Madison Avenue

Is Digital Disrupting Madison Avenue?

Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at In this week’s episode, we… read more >


IBM and Box create a workflow tool for regular folks

On Tuesday, September 6th Alan Pelz-Sharpe was quoted in a Tech Crunch article written by Ron Miller: “This ability to build workflows easily creates real separation from the file sync and share pack, says Alan Pelz-Sharpe, an analyst with Digital Clarity Group. “This is in my opinion easily their most important release to date as… read more >


Are Tech Firms Taking Over Digital Agencies and Madison Avenue?

With the explosion of digital initiatives over the past couple of years the worlds of advertising, marketing and technology have been on an undeniable collision course. Creative strategies that would once have taken months to execute are now live and kicking within seconds. Publishing technology has been overhauled and democratized, lucrative advertising brokerages are being… read more >


OpenText: Tackling the biggest of channel challenges

This year the OpenText World event was held in Nashville, TN and visiting Music City gave Cathy McKnight and I the chance to directly take the pulse of the firms’ senior executives, partners and customers. Though there were product and roadmap announcements galore, most notably the daring announcement that the firm plans to challenge IBM… read more >


Marketing Automation Round-up, May 2016

Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months.  This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >

Digital Clarity Group

IBM iX agency acquisitions on the path to better customer experience

IBM is acquiring three digital agencies, as announced last week: 1) Aperto – a 300+ person digital agency based out of Berlin. The company has a strong brand presence in German and European markets, and in addition to its digital offerings, Aperto also has a traditional communications/PR arm. 2) – a 200-person agency based… read more >

CMS Wire logo

IBM Buys 3rd Digital Agency in a Week

One part of the acquisitions may not be so coincidental. Aperto and are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany. Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to… read more >

NRF16 Lunchtime

NRF16 Showed A Bright Retail Future, But How Do We Get There?

A little over a week ago I joined 30,000 visitors to the Javits center – an airplane hangar-esque trade show venue located on the far west side of Manhattan – for the annual National Retail Federation’s “Big Show.” This event, which according to the NRF has been held for over 100 years, is where companies… read more >


IBM Connect 2016

January 31 – February 3, 2016. Orlando, FL, USA. Analyst attending: Cathy McKnight Event website: IBM Connect 2016 read more >


Web Content Management Round-Up, June 2015

Web Content Management Round-Up covers major recent events and news in the web content management industry. In this month’s issue: Drupal 8 Security bug bounty program, Wimbledon and IBM partnership, HannonHill Cascade CMS 7.14 release, Umbraco Awards 2015, upcoming industry events… read more >

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