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DCG research and articles about: Razorfish


Success requires the right digital partner

Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >

Digital Clarity Group

Will Merging Sapient and Razorfish Solve or Exacerbate Publicis’ Problems?

Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >

Mapping the Service Provider Landscape

Navigating the service provider landscape for customer experience success

As customer expectations for superb and even unparalleled customer experience intensify, companies of all sizes, industries and locations are feeling the pressure to transform their businesses in ways that, even two years ago, weren’t urgent or on the radar screen. Now, as organizations are realizing the criticality of customer experience management (CEM), they are starting to… read more >

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IBM Buys 3rd Digital Agency in a Week

One part of the acquisitions may not be so coincidental. Aperto and are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany. Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to… read more >


Perception and Reality in Publicis Groupe’s “Transformation”

My analyst colleague Tiffany Elliot has done a great job summarizing Maurice Levy’s recent YouTube announcement of a major reorganization for the holding company Publicis Groupe and its many subsidiary brands. She locates and analyzes the significant cultural and processes changes that will be necessary — and perhaps impossible. On the basis of the announcement… read more >


No Silo, No Solo, No Bozo

On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >


Razorfish Tech Summit 2015

September 22-23, 2015. New York, NY, USA. Event website: Razorfish Tech Summit 2015 read more >


The Peet’s – Razorfish Deal is the Future of CEM Partner Strategy

Although you might have heard about it on April 1, it’s no joke. As reported in this AdAge article, Peet’s Coffee & Tea and Razorfish have inked a deal whereby the agency’s compensation for services is entirely determined by the fate of Peet’s e-commerce profits. It’s a brave move by both companies, and it may… read more >

Digital Clarity Group

Razorfish’s Velez: Diversity Key to Customer Experience #DigitalPulse

Wednesday October 16 2013, New York – Digital Pulse got off to a fantastic start today, with a keynote from Ray Velez, Chief Technology Officer at Razorfish and co-author of the new book Converge. Velez talked to a packed audience about …the “friction” and energies that each specialist brings that need to be fostered for a successful customer… read more >

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