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DCG research and articles about: proximity marketing


Consumer adoption of location marketing hinges on trust and value

I just published a report about consumer attitudes toward location marketing, based on a survey of 500 US consumers who access online content at least once per day using mobile devices. Location marketing is a form of direct marketing in which a business sends offers, promotions, alerts, or text messages to an individual’s mobile device by… read more >

Free Developer Report

Consumers Give Location Marketing a Resounding Maybe

As the use, variety, and power of mobile devices has exploded in every corner of the globe, digital marketers dream of using location marketing to reach consumers in the moment, wherever they are – whether walking through a shopping district, killing time in an airport, relaxing after dinner at a restaurant, or weaving through traffic… read more >

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