Cathy McKnight delivers a keynote address and manages a panel on “Man + Machine” at BloomReach Connect in Amsterdam.
In her keynote presentation entitled “Intelligent Personalization in the Real World: From Theory to Implementation,” Cathy explains why combining machine learning with human intelligence is the path to leveraging smart technology to personalize the customer experience. In the panel on “Man + Machine: Striking the Right Balance for True Personalization,” Cathy explores the topic with BloomReach customers who are using technology and humans to nurture the brand-customer relationship.
The BloomReach Connect program is organized around three tracks: technology, innovation, and digital marketing. A pre-conference day on December 5 offers networking and educational sessions for developers, customers, and partners. Visit the BloomReach Connect website for details.
Contact us to arrange a time to meet with Cathy or to share your opportunities and challenges around combining the man and the machine within your organization.