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DCG research and articles about: marketing

CMS-Connected Predictions - small

Video: A few more 2014 predictions

Given that it’s the middle of February (can you believe it?), it’s a tad late to be making predictions for 2014, but I figured it would still be okay if I referenced 5, er 6, web content management (WCM) industry predictions I made last month on January’s episode of CMS-Connected. To cut to the chase,… read more >


Service Provider Consolidation in 2014: It’s Happening, So Get Ready

Microsoft has an eye-popping $1.3 billion marketing budget, according to a recent AdAge article, and is now undergoing a strategic review of its agency relationships. The article noted that incumbents that will be vying for this business include Publicis (who in turn recently announced a merger with rival Omnicom), WPP, and Interpublic. One can only… read more >

Digital Clarity Group

Allen Bonde writes about Small Data for Direct Marketing News

Thursday November 14 2013, New York – A new piece by Allen Bonde, Partner & Principal Analyst at Digital Clarity Group, has been featured in Direct Marketing News. The piece entitle, “Think Small to Turn Big Data Insights Into Everyday Value,” was published on Monday November 11. It discusses the benefits of breaking down the barriers… read more >


The Role of C-Suite Diplomacy in the CMO-CIO Debate

If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those titles, depending on what you read, are; putting the customer at the center of everything, or dead, or gaining in budget influence, or disconnected from each… read more >

Digital Clarity Group

Ingeniux User Conference

Friday August 23, 2013, New York – Robert Rose, Partner and Senior Analyst at Digital Clarity Group, will be delivering the keynote presentation at the Ingeniux User Conference on Thursday September 26, 2013. The User Conference will bring together Ingeniux customers from around the world to share their knowledge, participate in engaging sessions, and learn about… read more >

Digital Clarity Group

DCG Sr. Analyst Robert Rose interviewed on

Monday August 19, 2013, New York – Digital Clarity Group Partner and Senior Analyst Robert Rose was recently interviewed for Covering topics from Big Data to social ROI, Robert gave CMO readers insight into how content marketing can be effectively leveraged for increased business success. As an expert in content marketing, Robert Rose discussed the… read more >

Digital Clarity Group

Meet us At Inbound Marketing Conference August 19-22

Friday August 16, 2013, New York – We’re happy to announce that two members from the awesome DCG team will be at Inbound Marketing Conference, August 19 – 22, 2013 in Boston, MA. Allen Bonde, Partner and Principal Analyst, and Elise Segar, Partner and Head of Client Relations, will be attending the conference. Inbound is… read more >

Digital Clarity Group

Content Marketing World

Friday August 16, 2013, New York – Robert Rose, Partner and Senior Analyst at Digital Clarity Group, will be the keynote speaker at the Manufacturer’s Summit at Content Marketing World in Cleveland, Ohio September 9-12, 2013. He will also be running a Conference workshop, helping companies improve their online marketing and website management. As an expert… read more >


When Did Marketing Become IT?

The process of marketing is changing. Yes! we finally understand this now. The need to deliver on Peter Drucker’s promise of marketing as “the distinguishing, unique function of the business” is becoming self-evident. As such, the skill of marketing is one that is pervasive throughout the entire organization. As Drucker  said, “leadership is a marketing… read more >


Big Data & Marketing – Beware the Trap!

Embracing the “Big Data” wave before we understand where we’re going may be the biggest mistake that marketers will make since we were told sock puppets would make good company spokesmen. There is a well-worn quote most often attributed to Danish physicist Niels Bohr that says “prediction is difficult, especially about the future”.   But make… read more >

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