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DCG research and articles about: marketing technologies

Yes Lifecycle Marketing Summit 2017

Scott Liewehr is the emcee for the Yes Lifecycle Marketing Summit 2017 at the Union League Club in Chicago. This invitation-only event brings together senior marketers interested in learning from industry leaders, gaining knowledge about innovative technologies and best practices, and understanding how to make data central to  marketing strategies. Scott moderates sessions and panels with industry leaders from Olive Garden, Wyndham, West Marine, Aetna, and Community Coffee. The agenda includes an evening event at Wrigley Field, where Summit attendees will be on the Wrigley Rooftop preceding a match-up between the Chicago Cubs and the New York Mets.

The Yes Summit is free to attend, and participants must be registered in advance by way of invitation. Visit the Summit website for more information and to request an invitation.

Contact us to arrange a time to meet up with Scott or connect prior to the Summit.

tim video 2

Content Marketing and Audience Development in 17 minutes 57 seconds

Need a crash course in agile marketing, audience development, and content marketing? In three related videos hosted by EPiServer, Tim Walters covers the basics and explores the relationships between these contemporary marketing practices. In Content Marketing: the New Customer Engagement Model, Tim examines content marketing as a response to information glut in the era of customer centricity. The… read more >

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