You can take the best DM/CEM tools in the world and destroy their business value with a poor implementation process. So, what steps can you take to ensure that your implementation project will succeed? In an earlier post, I described a new maturity model for technology implementation. This model is based on the concept of… read more >
DCG research and articles about: Kyle Dover
Have you asked, “why can’t those dinosaurs get it, why can’t they see that [Digital or Social or Big Data or your preferred new approach] is the future of sales and marketing?” If so, this post is for you. As a C-level executive coach for nearly 30 years, I know something about how to help… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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IT Director of Applications,
Presbyterian Homes and Services