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DCG research and articles about: jake dimare

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

CMO Data Insight Summit

Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers.

Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE, USAA, UPS, Comcast, and Wal-Mart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables.

For analysis related to the Summit themes, read Jake’s blog post on “Pushing the Creep Factor with Customer Data,” and this post by Tim Walters about customer data and privacy.  Contact us in advance to set up a time to connect with Jake or Scott at the Summit.


MarTech San Francisco 2017

In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations.

Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply — it’s very risky (and expensive) to think these regulations don’t apply to you.  Second, he explains the “how” by looking at marketing technology stack requirements for compliance. The takeaways include a practical guide to next steps.

Contact us to arrange a face-to-face meeting with Jake.

CMO Insight Summit

Meet Jake DiMare and Mary Laplante at the CMO Insight Summit, hosted by GDS Group. Jake and Mary moderate a round table on messaging through storytelling, and Jake delivers a workshop session on marketing for the Internet of Things. Digital Clarity Group is the designated analyst partner for this and other GDS Summits.

This event is designed for senior marketing executives and business leaders from across North America. The agenda is organized around three key themes:getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling. Executives from GE, Starbucks, Marriott, WalMart, and  American Express are among the global brands attending the Summit.

Contact us to inquire about an invitation, or to arrange a time to meet with Mary and Jake.

CMO Digital Insight Summit

Meet Jake DiMare and Mary Laplante at the CMO Digital Insight Summit, an invitation-only event hosted by GDS Group. The Summit is designed to help digital leaders implement programs more effectively by sharing their experiences in a peer-to-peer environment and by learning from industry experts with deep understanding of what it takes to succeed in today’s digital economy. Digital Clarity Group is the designated analyst partner for this and other GDS Summits. Executives from Ralph Lauren, VISA, Jaguar Land Rover, and Revlon are among the global brands attending the Summit.

On Wednesday, March 22, Jake moderates an executive round table on “Customer Experience: Delivering a Seamless and Cohesive Brand Experience Across All Digital Channels.” Mary moderates an executive round table on “Mobile Marketing: Finding Our Place with Location-Based Marketing.” Jake and Mary will be on hand throughout the Summit to contribute to the workshops and panels and to meet with CMO participants.

Contact us to inquire about an invitation, or to arrange a time to meet with Scott and Jake. For analysis related to the Summit topics, read Jill Finger Gibson’s post on how companies are coming to terms with omnichannel engagement. Read the findings from our original research on consumer perspectives on location-based marketing in this report entitled Consumers Give Location Marketing a Resounding Maybe.

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