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DCG research and articles about: DigitasLBi

Digital Clarity Group

Will Merging Sapient and Razorfish Solve or Exacerbate Publicis’ Problems?

Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >

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IBM Buys 3rd Digital Agency in a Week

One part of the acquisitions may not be so coincidental. Aperto and are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany. Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to… read more >


No Silo, No Solo, No Bozo

On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >


E-Commerce Round-Up, June 2015

E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean.   hybris and Acquia team up for cloud-based content and commerce hybris has just inked a partnership with Acquia, where the two vendors will collaborate to deliver “contextually relevant experiences… read more >

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