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DCG research and articles about: digital partner

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Brands that use in-house IT teams to implement technology have poor outcomes

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In an era where brands are finally getting more pragmatic in their digital pursuits, organizations must be conscious that pragmatism should not lead to corner-cutting, especially when it comes to technology implementations. According to over 1,000 respondents to our VOCalis Voice of Customer survey, project failure rates are highest when brands turn to their in-house IT teams to implement their enterprise technologies rather than… read more >

Looking for an implementation partner? Don’t ask your vendor.

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Of the following five “facts”, which one is ‘fake news’? Fact #1: The market for marketing and digital experience technology is hot. Fact #2: Experience technology depends as much on people and process as on its own functional capabilities. Fact #3: Nearly every marketing technology vendor on the planet talks about customer experience, and how it’s a top priority. Fact… read more >

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Success requires the right digital partner

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Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >

A partnership between customer experience and operational excellence is emerging

What Makes a Great Digital Partner Customer Experience? Lessons from Cognifide

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Ask a group of people who have recently served as key participants of a recent digital experience (DX) technology implementation, led by a digital partner (systems integrator, consultancy, or digital agency) at their respective organizations, and you will get a wide variety of responses. One person thinks their project went smoothly. Another person cites a… read more >

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First DCG VOCalis Award Recognizes Digital Agency Cognifide

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Customers Tap Digital Agency for Excellence in Implementing Adobe Experience Manager In our continued efforts to help organizations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners, we are happy to present London-based digital agency Cognifide with the 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award… read more >

Digital Clarity Group

When Evaluating A Digital Partner, Look For Integration Mastery

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Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >

Free Developer Report

“Go Live” is Just the Beginning

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Digital Transformation Requires a New Approach to Technology Implementation In this paper, Jill Finger Gibson explains why it’s essential to rethink  traditional approaches when it comes to customer experience (CX) technology implementations. Organizations must learn to look beyond “go live”  to achieve sustainable digital transformation. This new mindset will also put them in a stronger position… read more >

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Five Reasons to Hire a Service Provider

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The landscape of service providers is vast and often confusing. There are thousands upon thousands of digital agencies, systems integrators, creative design firms, marketing technology companies, and many others. While their name can signal a difference in approach, many of these organizations follow a similar mandate: to help your organization succeed. A large part of… read more >

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