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DCG research and articles about: digital agency


J.Boye European Oracle WebCenter Sites User Group

June 12, 2014, London, UK. Selecting the Right Digital Agency, Marianne Kay Event website: J.Boye European Oracle WebCenter Sites User Group read more >


La mort de POG – No more Publicis & Omnicom

There is a wonderful quote from the French poet Anatole France that goes “J’ai toujours préféré la folie des passions à la sagesse de l’indifférence”.  Translated it is “I prefer the folly of enthusiasm to the wisdom of indifference.” In what was certainly a folly of enthusiasm, as well as apparently starting out as a joke,… read more >


Navigating the Service Provider Landscape in Europe

We are proud to announce that the European edition of Digital Clarity Group’s 2014 European Guide to Service Providers for Web Content and Customer Experience Management is out. Research for the Guide began in September 2013 and included: Identifying and connecting with over 150 service providers: advertising agencies, digital/interactive agencies, marketing communications agencies, and systems integrators… read more >


Digital Clarity Group Releases Guide to European Agencies and Integrators for Web Content and Customer Experience Management

Advisory firm brings global perspective to its unique coverage of the WCM and CEM service provider landscape NEW YORK  –  Digital Clarity Group (DCG), the research-based advisory firm focused on customer experience management (CEM), announced the immediate availability of the European edition of its popular Guide to Service Providers for Web Content and Customer Experience… read more >

Free Developer Report

The CEM Imperative: Customer Experience in the Age of the Empowered Consumer

The ability to effectively manage relationships with prospects and customers can make or break an organization. Unfortunately, there is currently no “one-size-fits-all” solution to managing these experiences, which means Customer Experience Management (CEM) is hard, complicated, and very new. In this Insight Paper, Tim Walters makes the case for CEM by explaining that empowered customers,… read more >

Digital Clarity Group

Marianne Kay featured in article: What’s Essential For Digital Success?

Tuesday October 1 2013, New York – Marianne Kay, analyst with Digital Clarity Group, has been featured in a J. Boye article written by community moderator Stephen Emmott. Entitled “What’s Essential for Digital Success?”, the article showcases Digital Clarity Group’s unique positioning on web content management selection projects. As Kay describes it, Web Content Management… read more >

Digital Clarity Group

JBoye Aarhus 2013 – Web & Intranet conference

This November Marianne Kay will be speaking at JBoye Web & Intranet Conference in Aarhus, Denmark about Web Content Management and the role that Service Providers – digital agencies, system integrators and the like – play in WCM projects. Her talk is based on extensive research that Digital Clarity Group have undertaken in WCM Service… read more >


DCG’s CEM Service Provider Guide is out!

After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >

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