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DCG research and articles about: digital agency selection

Digital Clarity Group

World of Service Providers, September 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters –  for the month of September,… read more >

Digital World

What’s with all the agency reviews?

A flurry of agency reviews has been stealing the headlines over the past few months. Volkswagen, Mondelez, and Coca Cola are among some of the companies who are undergoing reviews of their media agencies and agencies of record. Then there are others – like Best Buy – who are ditching the ‘agency of record’ concept all together…. read more >

Digital Clarity Group

Want a successful technology selection? Make sure you understand your stakeholders.

Whether the end game is a new web content management system for the entire enterprise, or a marketing automation platform for your sales and marketing team, or a collaboration tool for the PMO, identifying who the project’s stakeholders are, and how they fit into the effort is an important task to complete early on in… read more >

Free Developer Report

Cross-Border E-Commerce: A Maturity Roadmap and Partner Selection Guide

Getting the customer experience right for crossborder e-commerce is the next challenge for retailers. How the customers engage with the retailer — if they can do it via an elegant and user-friendly web interface, conduct transactions in their own language, pay the way they want to, and get the goods they want in compliance with… read more >


Ad Tech is an opportunity for agencies. . . if they move fast enough

Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!”  It’s hard to avoid the notion that ad tech is… read more >

The 2014 North American Edition of the Guide to Service Providers for eb Content and Customer Experience Management

Announcing the new Guide to Service Providers for WCM and CEM 2014 North American edition

Customer Experience Management – It’s a big deal. And it’s important. That’s why we’ve created the Guide to Service Providers for Web Content and Customer Experience Management – the 2014 North American update to research originally published in 2013. Service providers are an integral part of any CEM implementation. So integral, in fact, that without… read more >

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