Looking to reach and influence customers through social media? Just be sure your mission aligns with reality first. A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should… read more >
In 1925, as his psychoanalytic methods began to find wider reception after decades of neglect, Sigmund Freud wrote, “Finally, I am no longer alone.” A similar sense of relief (if not vindication) must be felt by many web content management professionals today. Finally, those of us (whether analysts, consultants, vendors, or practitioners) who have long… read more >
If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those titles, depending on what you read, are; putting the customer at the center of everything, or dead, or gaining in budget influence, or disconnected from each… read more >
Cathy McKnight, Partner & Principle Analyst at Digital Clarity Group, recently took part in the CMSwire TweetJams on Defining Employee Engagement, and Gamification & the Challenges of Creating Engaged Employees. Questions are asked on twitter and experts then respond with the hash tag #SocBizChat. Q.5 Is there a right way and a wrong way to… read more >
