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DCG research and articles about: customer centric

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Beyond Marketing: Why Digital Disruption Requires a Deeper Transformation

The forces of digital disruption have toppled established business models, magnified the significance of digital channels and competences, and initiated the “customer-centric era.” CMOs and their marketing organizations would seem to be ideally positioned to lead organizational response, as they typically own the customer relationship and have developed sophisticated methods for understanding and communicating with… read more >

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