Close Window

DCG research and articles about: conference

Salesforce Connections 2018

Meet Cathy McKnight at Salesforce Connections, the vendor’s annual conference on digital marketing, commerce, and customer service.

The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference.

Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight Paper on customer journey strategies in retail, this post on commerce capabilities and digital agencies, and this report on aligning people and process for customer experience.

DAM NY 2018

Meet Cathy McKnight at Henry Stewart DAM NY 2018.

DAM New York is the world’s largest conference dedicated to Digital Asset Management. The event is an opportunity for attendees to  exchange knowledge, share experiences and network with DAM and content professionals. Sessions topics include metadata, integration, AI, automation, creative operations, corporate archives, video workflow, rights management, semantics, and governance.

Contact us to arrange a time to meet with Cathy onsite. Sample DCG’s research and analysis on DAM, including our DAM Workflow Guide, this post on getting metadata right, and this Insight Paper on DAM and customer experience.

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

Information Development World

Cathy McKnight shares her insights and knowledge at this year’s Information Development World.

Cathy delivers the opening session Understanding Digital Transformation, on May 15 at 9:40 am.

Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content.

Contact us to arrange a time to meet with Cathy at IDW.

Digital Clarity Group

CMOs: Look to operational risk leaders for insights into achieving operational excellence

Focusing on operational excellence in customer experience is a key trend for 2017. It’s also a strategic way to change the culture of organizations that have committed to customer experience (CX) transformation even though mid-managers and employees have not fully embraced a new mindset and changed their behaviors. Many companies spend massive amounts of money… read more >


Salesforce Connections 2016

May 10-12, 2016. Atlanta, GA, USA. Analyst attending: Alan Pelz-Sharpe. Event website: Salesforce Connections read more >


Gilbane Content and Digital Experience Conference 2015

December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >


Does Anyone Really Understand Customer Experience Management?

Understanding a problem is the most crucial step in solving it. So wrote Clayton Christensen in his famous 2000 Harvard Business Review article, “Meeting the Challenge of Disruptive Change” (co-authored with Michael Overdorf). A legitimate response might be: “Well, duh.” The necessity to properly frame the problem before proceeding to the solution is the kind… read more >


Intelligent Content Conference 2015

March 25, 2015. San Francisco, CA, USA Content Is What We Are: Bridging The Gap Between Relevant Experiences & Intelligent Content by Robert Rose Event website: Intelligent Content Conference read more >


Adobe Summit 2015

March 9–13, 2015. Salt Lake City, UT. Meet Scott Liewehr, Cathy McKnight, Tim Walters, Ph.D., Connie Moore, and Robert Rose at Adobe Summit 2015. Robert Rose will be speaking on March 10, 2015. Event website: Adobe Summit 2015 read more >

Meet us at: