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DCG research and articles about: cloud

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Hubspot’s Strength as an Integrated Cloud Suite

Yesterday CMS Wire’s Dom Nicastro published an article reviewing some of the exciting new features unveiled at Hubspot’s annual conference INBOUND16, in Boston, Massachusetts. In it, Digital Clarity Group Lean Analyst and Managing Director of VOCalis talked about their strengths as an integrated suite: “So part of that model,” he said, “is the ability to… read more >

Digital Clarity Group

Channel Partners – Shifting the focus to adoption

Cisco owns the enterprise technology industry’s biggest partner channel ($45 billion). So it knows a thing or two about the challenges of moving to an OPEX style of subscription pricing and away from the traditional perpetual licensing models of CapEx style pricing. This past week I was fortunate to spend time listening and talking with the… read more >


Renting KM applications in the CLOUD

The rush to cloud-based software-as-a-service (SaaS) business models by traditional enterprise software companies and startups alike has been revolutionary in both the speed of the shift and the impact it is having on technology buyers. KM vendors and what would have once been labeled knowledge management software, which today comes under a variety of guises… read more >

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Newly Independent Magento Targets the Enterprise

Magento’s annual Imagine conference last week in Las Vegas followed the standard format for today’s software vendor conferences: new product announcements, break-out sessions, executive presentations, and partner awards. Where it diverged from the norm was that it was also a kind of unofficial independence party. The gathering of partners, customers, employees, and community members was… read more >


Enterprise File Sync and Share – It’s Not What You Think

When Gartner came out with its Magic Quadrant for Enterprise File Sync and Share (EFSS) back in July 2014 I laughed a little because I find the idea of an EFSS market, well, laughable. Yes, I know they put in a whole bunch of stuff about what could or should be part of the market, but… read more >

Digital Clarity Group

Analysis of the Ektron announcement

It was an exciting weekend for the folks at Ektron, having received a second round of growth equity funding from their primary backer, private equity firm Accel-KKR. Unfortunately, they learned a hard lesson about public relations in the process. While their announcement said they received a “significant” investment, their inspired base of ex-employees illegally leaked documents… read more >

Digital Clarity Group

BoxWorks 2014 – quick thoughts, delayed

I attended BoxWorks2014 in San Francisco, from September 2nd to 4th. It was fun. It was great to reconnect with some folks I hadn’t seen in a while, and to meet some people face-to-face for the first time. This paragraph feels like one of those “what I did during summer vacation” essays. You may be… read more >

Free Developer Report

Managing the New Marketing Complexity: Integrated Cloud Services Pose an Attractive Alternative for Some

The marketer’s job has never been harder. The proliferation of consumer touchpoints and the adoption of disruptive technologies such as smart mobile devices have vastly increased and complicated the marketer’s workload. In response, today’s marketers can draw upon an ever-growing arsenal of software solutions, but the very real danger is that marketers and their IT… read more >


Neolane – icing on Adobe’s Marketing Cloud cake?

Last week’s announcement that Adobe has signed a letter of intent to buy Neolane for some $600 million in an all-cash transaction cannot come as a surprise to anybody, or at least not that many. The chatter on the topic amplified after this year’s Adobe Summit, shifting to be more about the “who” and “when”,… read more >


Adobe Creative Cloud is coming to a web designer near you

Adobe Creative Suite – including Photoshop, InDesign and Illustrator – becomes a cloud-based subscription service. As announced at Adobe MAX, the Creativity Conference, Adobe Creative Suite (CS) will now become a cloud-based service. Starting from June 2013, Adobe CS, which includes Adobe Photoshop, InDesign, Illustrator, Dreamweaver, and Premiere, will be available as a cloud, subscription-based… read more >

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