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DCG research and articles about: chief marketing officer

CMO Insight Summit

Meet Scott Liewehr at the fall CMO Insight Summit, an executive forum for chief marketing officers and digital leaders who want to share their experiences and learn from their peers. The Summit explores topics such as getting ahead of the curve with an effective digital strategy, delivering a seamless and cohesive brand experience across traditional and digital channels, and driving results through effective storytelling. The keynote speaker is Rahul Khanna, global head marketing negotiations for Uber.  Delegates represent leading brands including Tyson Foods, Starbucks, Bacardi, and Beachbody. The Summit takes place at the Fairmont Mayakoba, Riviera Maya, Mexico.

Scott will moderate a round table that kicks off the Summit on the evening of day one. He’ll also present a workshop on key issues that leaders must consider when engaging and managing partners for successful digital transformation. He includes insights from voice-of-the-customer feedback on partner performance, gathered from global marketing technology buyers.   

Contact us to arrange a time to meet with Scott onsite or to connect in advance of the Summit. Reports relevant to the topic that Scott will address include Go Live is Just the Beginning: Digital Transformation Requires a New Approach to Technology Implementation and Five Types of Customer Experience Management Service Providers.


8th CMO Summit US

Re-Evaluate, Re-Shape, Re-Connect – Marketing Leadership in a Culture of Change

In October 2016 the 8th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America. Scott Liewehr and Jake DiMare will be attending to lead roundtable workshops and Jake will be speaking on Digital Transformation.


CMO Digital Leaders Europe

April 5-7, 2016. Dublin, Ireland. Tim Walters leads roundtables, panels, and workshops. Event website: CMO Digital Marketing Leaders Summit read more >


CMO Summit Europe 2016

March 8-10, 2016. St. Andrews, Scotland, UK. Cathy McKnight will lead roundtables, panels, and workshops. Event website: CMO Europe Summit read more >


Next Generation CMO Summit Europe 2014

October 28-30, 2014, Trump Turnberry Resort, Scotland, UK. The CMO Summit Europe, in partnership with Digital Clarity Group, brings together 60 senior decision makers and business leaders from across the region. Event website: Next Generation CMO Summit Europe 2014 read more >

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