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DCG research and articles about: CEM

Digital Clarity Group

Scott Liewehr discusses the top content management news of 2012

Scott Liewehr, President & Principal Analyst at Digital Clarity Group, was approached by Fierce Content Management to give his expert opinion on the top content management news story of the year. “I’d say 2012, to me, was the year where the idea of managing the customer experience came on full-force. Reintroduced to content folks in… read more >

Digital Clarity Group

Scott Liewehr to Keynote Ektron Synergy 2012

Scott will be giving a keynote address at Ektron’s annual customer event, Synergy 2012, on November 9th along with two other greats: Ethan Marcotte and Luke Wroblewski. His presentation, entitled “It’s Time to Become Part of the 47%”, will focus on providing digital marketers practical ways to deliver on the engagement promise. Here’s the description… read more >

techtarget

For effective customer experience management, rethink WCM

Both Tim Walters and Scott Liewehr were interviewed by TechTarget’s Jonathan Gourlay for an article on SearchContentManagement.com entitled, “For effective customer experience management, rethink WCM“. In the interview, the pair pointed out that, the key to a well-planned Web content management deployment for a rich customer experience and engagement is to stop thinking of it… read more >

Digital Clarity Group

DCG to Keynote at Customer Experience Optimization conference

DCG’s founder, Scott Liewehr, will be giving a keynote address at eZ Systems’ Customer Experience Optimization conference in New York City on June 20th along with two other great speakers: Joe Kepley of Blend Interactive and Gabriele Viebach, CEO of eZ Systems. Scott’s presentation will focus on how marketers can leverage technology to power their… read more >

Digital Clarity Group

Scott Liewehr discusses Customer Experience Management

Scott Liewehr, President & Principal Analyst at Digital Clarity Group, was recently quoted in an article by Ron Miller in Fierce Content Management. “As Scott Liewehr pointed out at the Gilbane Conference last month, if he goes to the same restaurant every Friday night with his family, and deals with the same hostess, he has developed a reasonable expectation… read more >

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