It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >
Scott Liewehr will join the world’s largest gathering of marketers to experience at Salesforce Dreamforce 2017 in San Francisco, November 7 – 9, 2016. With more than 2,000 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to any industry, role, and company size to help attendees learn how to make the most of every customer interaction by creating customer journeys that deliver exceptional brand experiences.
10:00 am ET / 15:00 BST
Creating experiences that meet the expectations of today’s consumers requires control over content, placements, and presentation. Single Page Applications (SPAs) can provide significant value to businesses, with gains in performance and development speed.
Cathy McKnight joins speakers from BloomReach and Authentic in this webinar that explains SPAs and shows how they can overcome the constraints of traditional solutions for experience management. Cathy explains the business, marketing, and user requirements that are driving companies to SPAs. The panel discussion covers how marketers can manage experience in an SPA environment, accommodate contributors, access features that marketing teams love, and realize performance benefits and faster development.
Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a… read more >
“What is a customer journey map?” would seem to be a fairly self-explanatory question. A customer journey map is a diagram/infographic/flowchart the depicts the steps customers go through to engage with a company. Journeys can show the path to buying goods or services or gather information. Simple, right? Not so fast. Sure, a customer journey map is a… read more >
“Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology. Most DAMs come with some type of embedded workflow engine. … read more >
Like so many things: eating healthy, exercising, flossing – we know we should do these things, but be honest – when was the last time you flossed once a week, let alone every day. Metadata (data that describe other data) is kinda like that. We all know it is important. We all know we should… read more >
1:00 pm ET/10:00 am PT
Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.
In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.
Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.
The event is hosted by Henry Stewart Events and sponsored by Adobe.
1:00 pm ET/10:00 am PT
Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.
In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.
Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.
The event is hosted by the American Marketing Association and sponsored by Adobe.
Meet Connie Moore and Cathy McKnight at OpenText Enterprise World 2017 in Toronto, Canada. The event includes product training and workshops, a partner summit, product and developer labs, and an expo area showcasing solutions and partners. The main conference is organized around two tracks: a user track focused on OpenText solutions, and an industry track focused on trends and issues in financial services, life sciences, public sector, energy, and engineering industries. Customer speakers represent organizations such as the Smithsonian Institution, Alberta Energy Regulators, the Los Angeles County Department of Human Resources, BMO Financial Group,and the University of Waterloo. Celebrity keynoter is hockey superstar Wayne Gretsky.
