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Industry veteran Kevin Cochrane joins Digital Clarity Group Board

September 25, 2014, New York – Digital Clarity Group (DCG), the analyst and consulting firm focused on customer experience management (CEM), announced that Kevin Cochrane, former marketing executive for Adobe and OpenText, has joined DCG’s Board of Directors. In this capacity, Cochrane will provide strategic support and guidance to the company’s leadership team.

Cochrane has 18 years of experience in executive roles with some of the industry’s best-performing companies. As Chief Marketing Officer (CMO) at OpenText, he was responsible for worldwide marketing execution and product strategy. He served as VP Enterprise Marketing at Adobe, coming to the company through its acquisition of Day Software in 2010, where he was CMO. He has also led marketing efforts at Alfresco and Interwoven, now part of the HP Autonomy portfolio. Cochrane recently assumed the role of CMO at Mindjet, provider of nterprise innovation management solutions.

“Throughout his career, Kevin has been involved in the content management industry’s evolution from brochureware to digital marketing to audience engagement and experience management,” commented Scott Liewehr, president and principle analyst at DCG. “His experience with and perspectives on managing transformation will bring a new dimension to our strategic planning.”

“Businesses are being disrupted by consumer empowerment in the digital age. To survive and thrive, leaders need a new kind of guidance, a clean break from the siloed coverage approaches of the legacy analyst firms,” said Cochrane. “I’m very excited to have an opportunity to help DCG create a contemporary value proposition for buyers and consumers of analyst and consulting services.”

Cochrane joins the current DCG board comprising founder and president Scott Liewehr; Kyle Dover, principal and founding partner of Teleos Consulting; and Woo Song, co-founder and former chairman of Intrasphere Technologies (now Deloitte) and former co-chairman and CTO of Reval.

About Digital Clarity Group

Digital Clarity Group is an analyst and consulting firm that helps organizations navigate the new world emerging from digital disruption. DCG works with business leaders who aim to transform the experience they deliver to customers, prospects, and employees. The firm delivers insight, research, and services focused on the content, technologies, and practices that enable world-class experiences.

Twitter: @just_clarity
Phone: +1.212.634.6874




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