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Google and Slack Partner to Keep Microsoft, Facebook at Bay

Alan Pelz-Sharpe, Digital Clarity Group Vice President and Managing Director of VOCalis, was quoted today in an article on CMS Wire about a new partnership between Google and Slack.

“The Google enterprise tools are really pretty good, but haven’t been able to unseat Microsoft in any meaningful way. Slack has a huge footprint but folks tend to hop in and out of it. Integrating with the Google apps has the potential to make it a true digital workplace rather than just a hip collaboration tool,” he said, noting that, “of course a strategic partnership may be the first step toward Google acquiring the firm.”



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