This year at J. Boye 16 in Aarhus, Jake DiMare, Digital Clarity Group’s Director of Marketing, will present an all new 45 minute workshop entitled: ‘Digital Leaders: What is Project Success, Anyways?’

It is said that 70% of all digital projects fail and we should really want to know why. Over the past six months, Digital Clarity Group, with the help of J.Boye has interviewed and surveyed digital leaders at companies around the world, seeking to understand how their transformative initiatives are working out. We’ve asked what works, and what doesn’t, and what’s been learned along the way. Interestingly, when asked if their digital project (such as the design, build, and deploy of an enterprise CMS or eCommerce driven website) was a success, many are simply unable to answer the question with any conviction. They don’t know because they don’t have a good metric to judge success or failure.

In this interactive workshop we’re going to take a brief look at the data we’ve uncovered so far, and then work together to finally come up with the most critical, digital transformation metric of all: How do you know when a digital project is a success? By the way, if you are currently engaged in a digital project, or recently wrapped one up, we’d love to hear from you! Please take our ten-minute survey.