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Intelligent Content Conference
03/28/2017 - 03/30/2017
Cathy McKnight shares her expertise in two sessions at this year’s Intelligent Content Conference.
Cathy delivers a workshop on How Marketers Should Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am.
ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing and executing content strategies for marketing, including leading practitioners (from companies including Zillow, PayPal, and the Washington Post), consultants, and authors.
Check out these resources related to Cathy’s ICC presentations. In this DCG podcast, Cathy explains why marketers often fail at technology selections. In this report entitled Marketers, Heal Thyself from Bad Technology Purchases, DCG contributing analyst Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it.
Contact us to arrange a time to meet with Cathy at ICC.