By 2018, eCommerce sales are expected to reach nearly $500 Million* in the U.S. alone. While this may be very good news for organizations with a current internet retail strategy, it’s important to remember that the infrastructure and resources necessary to support this evolution will continue to grow more complex.
Customers are turning to mobile to complete transactions more frequently and many use multiple devices along a single path to purchase. Live action support is now an expectation at some point in the path to purchase, in fact, 83%** of shoppers in a recent survey claimed they needed support to complete a purchase. And woe betide the online store not ready to provide it, because 51%** of online shoppers will try one time or just give up if they do not have support during the shopping experience.
And just when you were getting used to social selling, here comes same-day delivery, AI-driven chatbots, conversational interface, and personal shopper apps.
Digital Clarity Group offers a range of research, advisory, and consulting services to help organizations navigate accelerating change in eCommerce and the following, adjacent coverage areas:
- eCommerce Strategy
- Internet retail
- Digital Retail
- B2B eCommerce
- Content and Commerce
- Technology selection and adoption
- Direct to Consumer Pivots
If you are interested in learning more, please contact us to set up a free consultation.
In the meantime, here are some of our recent publications on eCommerce:
- The five top trends in customer experience management in 2018 and beyond
- Retailers turn to customer journey strategies for business transformation
- Digital Agencies: Time to Deepen Your Ecommerce Expertise
- Multilingual content: A key driver for ecommerce growth
- Artificial intelligence grabs center stage at AIIM’s information management leadership council
- When Evaluating A Digital Partner, Look For Integration Mastery
- The Next Wave of Ecommerce Platforms: Tackling the Omnichannel Challenge
- Contextual Commerce Is Coming, But Will Consumers Care?
- PODCAST: Thoughts on the Salesforce acquisition of Demandware
- PODCAST: Direct to Consumer E-Commerce
*U.S. E-Commerce Sales, 2014-2018
**83% of Online Shoppers need support to complete a purchase.
