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DX Summit

When: November 2-4, 2015
Where: Chicago, IL, USA

DX Summit is a three day conference which covers the strategies, technologies and thought leadership that deliver great digital experiences.

Content and Commerce Integration Success

Jill Finger GibsonContent and commerce integration is an essential component of a company’s customer experience management strategy. A customer is a collection of emotions, activities and attitudes that come into play around purchasing decisions. Until recently, content and commerce have existed as two separate worlds, both within companies and in the software vendor ecosystem. To succeed at content and commerce integration, companies need to understand and function in the languages and heritages of these worlds

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