DCG Podcasts: Insights about Publicis’ Acquisition of Sapient
At $3.7 billion in cash, Publicis’ recent acquisition of Sapient is not just another holding company buying yet another digital agency. For one, Publicis is changing its name to Publicis.Sapient and betting big that the capabilities Sapient will bring to its network will help the holding company to take a great leap forward in digital, ahead of its peers such as WPP and Omnicom. Yet there remain unanswered questions about what this means in the immediate term. SVP of Research Connie Moore spoke with Principal Analyst Jill Finger Gibson about what the deal means now to Sapient’s customers, and what impact it may have on Sapient and Publicis vendor partners.