“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >
Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >
We’re pleased to share some exciting news. Digital Clarity Group has launched Partner Finder, a new resource that helps organizations deliver world-class customer experience by engaging the best digital partners for their initiatives. Partner Finder addresses a problem that’s validated by our own voice-of-the-customer (VOC) research: approximately one of every four technology projects fails outright… read more >
In three upcoming webinars, our analysts cover the hot topics that are shaping the digital agenda for 2018. Jill Finger Gibson describes next-generation commerce, using direct-to-consumer commerce in the manufacturing sector. How are companies executing, and what are the key challenges? Tim Walters delivers hope to marketers with a positive take on data-driven marketing in a… read more >
I just got this handwritten postcard from my mail order pharmacy (see below). It put a smile on my face and left me impressed that the company and this individual would take the time to reach out in such a personal manner. It’s just one of many steps the firm has taken to ensure that… read more >
May 25, compliance date for the General Data Protection Regulation (GDPR), is looming large for companies that capture, manage, or use the personal data of any individual residing in a country in the European Union. If your company is impacted, are your marketers fearing calamity — or are they seeing GDPR compliance as a catalyst… read more >
Ask a group of people who have recently served as key participants of a recent digital experience (DX) technology implementation, led by a digital partner (systems integrator, consultancy, or digital agency) at their respective organizations, and you will get a wide variety of responses. One person thinks their project went smoothly. Another person cites a… read more >
Customers Tap Digital Agency for Excellence in Implementing Adobe Experience Manager In our continued efforts to help organizations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners, we are happy to present London-based digital agency Cognifide with the 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award… read more >
In 2018, digital disruption will continue unabated, unsettling organizations that have already started down a digital transformation path. Why? Because recasting enterprises into a truly customer-driven culture is a very complex, challenging and slow process—requiring lots of executive time and resources, a deep insight into customer journeys, and a strong focus on organizational change… read more >
If you are seeking the latest best practices and implementation trends in business process management (BPM), you should look at the recent winners of the Workflow Management Coalition (WfMC) BPM Excellence Awards, described below, for a forward perspective. These winners, announced in December 2017, exemplify successful deployments around the world while also showcasing many of… read more >
