Both Tim Walters and Scott Liewehr were interviewed by TechTarget’s Jonathan Gourlay for an article on SearchContentManagement.com entitled, “For effective customer experience management, rethink WCM“. In the interview, the pair pointed out that, the key to a well-planned Web content management deployment for a rich customer experience and engagement is to stop thinking of it… read more >
Technology buyers often ask, “How do you know which vendor to trust? They all say they have the best product.” Of course, all vendors say they’re the best, although they rarely, if ever, define what that word means for them. Award-winning, industry-leading, state-of-the-art, and on and on. These statements are all different flavors of authority… read more >
Embracing the “Big Data” wave before we understand where we’re going may be the biggest mistake that marketers will make since we were told sock puppets would make good company spokesmen. There is a well-worn quote most often attributed to Danish physicist Niels Bohr that says “prediction is difficult, especially about the future”. But make… read more >
Nadine Gordimer said “A desert is a place without expectation.” The same could be said for intranets, in that employees have come to expect very little from these internal online landscapes. As something that became common place less than 20 years ago, never really succeeded in a critical-mass-kind-of-way, and is already on its way out… read more >
Just slightly overshadowed by DCG’s own AR day and coming out event in New York City last Monday, Oracle announced Oracle Customer Experience (CX). (Press release; YouTube channel.) Oracle’s CX hits all the right buttons By all reports, Oracle’s presentation, with a town hall discussion and self-guided demo kiosks, hit all the right buttons. My… read more >
Life in the SharePoint partner ecosystem is a mixed bag. On the one hand, Microsoft cleverly slips SharePoint into enterprises via MS Office-addicted knowledge workers. It spreads faster than orders for tomato juice on a trans-Atlantic flight, and by the time the CIO and the CFO wake up, the hook has been set. According to… read more >
I’m going to start getting pretty good at this whole announcing-new-DCG-partners thing. Last week, I was overjoyed to announce that Elise Segar joined our team, and this week I am excited to let everyone know that Tim Walters, Ph.D. has joined the DCG crew. Tim comes to us from Forrester, where he was a Senior… read more >
If there is one thing we get to brag about as a young firm, it’s our recruiting! The DCG team is VERY proud to announce to the world that Elise Segar will be joining us as a Partner and our inaugural Director of Client Services. Elise joins us from iFridge where she focused on helping… read more >
If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO. This proclamation is going the technology/marketing wonk version of viral. Even Michael Lazerow used it in his New Beginnings post explaining why he was super-excited… read more >
Saleforce.com (SFDC) is methodically building its bridge to span the social-enterprise divide. And with confirmation today that it will spend $689 million on Buddy Media, it lays another timber to sit along side Jigsaw (now data.com), Radian6 and Rypple in its social bridge. Salesforce.com – A Social Leader? As a long time leader in meeting… read more >
