Mobile – Digital Clarity Group https://www.digitalclaritygroup.com Helping leaders navigate digital transformation Sat, 09 Nov 2019 00:34:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://www.digitalclaritygroup.com/wp-content/uploads/2017/11/file-24529251.jpg Mobile – Digital Clarity Group https://www.digitalclaritygroup.com 32 32 Optimizing High-Value Customer Journeys: The Case of Banking https://www.digitalclaritygroup.com/customer-journeys-banking/ https://www.digitalclaritygroup.com/customer-journeys-banking/#respond Fri, 27 Feb 2015 18:50:19 +0000 http://www.digitalclaritygroup.com/?p=6256 Given a choice, would you rather go to the dentist, or listen to what your bank has to say? In an exhaustive study of 10,000 millennials in the U.S. (defined as those born between 1981 and 2000), Viacom Media Group found that seven out of ten respondents preferred a session in the dentist’s chair. Banks... read more >

The post Optimizing High-Value Customer Journeys: The Case of Banking appeared first on Digital Clarity Group.

]]>
https://www.digitalclaritygroup.com/customer-journeys-banking/feed/ 0
Understanding the “Mobile Shift”: Obsession with the Mobile Channel Obscures the Shift to Ubiquitous Computing https://www.digitalclaritygroup.com/understanding-the-mobile-shift-obsession-with-the-mobile-channel-obscures-the-shift-to-ubiquitous-computing/ Fri, 01 Nov 2013 13:50:41 +0000 http://www.digitalclaritygroup.com/?p=4201 Does the mobile shift mean that “fixed” websites are in radical decline? Or is mobile properly seen as “just another channel”? Both of these perspectives have their merits, but they both fail to fully grasp the nature of the transformation that is taking place today. The mobile shift marks an evolutionary leap to the era... read more >

The post Understanding the “Mobile Shift”: Obsession with the Mobile Channel Obscures the Shift to Ubiquitous Computing appeared first on Digital Clarity Group.

]]>
Web Ubiquity Calls for an “Experience Tier” https://www.digitalclaritygroup.com/web-ubiquity-calls-for-an-experience-tier/ Mon, 01 Apr 2013 13:36:20 +0000 http://www.digitalclaritygroup.com/?p=4197 In this Insight paper, we explore the deeper delivery challenge in which the abundance of touch points in the era of an ever-present web calls for seamless and de-channeled engagement. After reading this paper, you should understand: How the “always on” Internet access affects engaging customers How your organization can leverage the “experience tier” to... read more >

The post Web Ubiquity Calls for an “Experience Tier” appeared first on Digital Clarity Group.

]]>