Customer Experience Management – Digital Clarity Group https://www.digitalclaritygroup.com Helping leaders navigate digital transformation Fri, 08 Nov 2019 23:51:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://www.digitalclaritygroup.com/wp-content/uploads/2017/11/file-24529251.jpg Customer Experience Management – Digital Clarity Group https://www.digitalclaritygroup.com 32 32 Pharma Marketing: Get Started on Creating Great Customer Experience with Journey Strategies https://www.digitalclaritygroup.com/pharma-customer-journey/ https://www.digitalclaritygroup.com/pharma-customer-journey/#respond Wed, 04 Oct 2017 15:45:27 +0000 http://www.digitalclaritygroup.com/?p=14779 In this report, Connie Moore offers unique insights into customer journey strategies and journey mapping practices that can be leveraged for better customer experience in the pharma sector. Marketing is already challenging for pharma companies. Pharma continues to spend the lion’s share of its marketing dollars to reach patients via broadcast advertising and print. Direct-to-consumer... read more >

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2017 Customer Experience Trends: The Year of Operational Excellence https://www.digitalclaritygroup.com/2017-customer-experience-trends-year-operational-excellence/ https://www.digitalclaritygroup.com/2017-customer-experience-trends-year-operational-excellence/#respond Fri, 06 Jan 2017 21:01:31 +0000 http://www.digitalclaritygroup.com/?p=13254 CEOs Will Double Down on Operational Excellence in Customer Experience Management in 2017 Putting the customer first will remain a top priority for CEOs throughout 2017 as senior executives around the globe continue to transform the enterprise from the outside-in and inside-out. How? By delighting customers and delivering exceptional experiences independent of existing and emerging... read more >

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Innovative Programs for Developers Are Crucial to CEM Success https://www.digitalclaritygroup.com/innovative-programs-developers-crucial-cem-success/ https://www.digitalclaritygroup.com/innovative-programs-developers-crucial-cem-success/#respond Thu, 28 Jul 2016 21:58:25 +0000 http://www.digitalclaritygroup.com/?p=11409 As many companies have already learned the hard way, training programs that grow, enhance, and rebuild their developers’ skills are crucial for long-term success in customer experience management (CEM) initiatives. Enterprises can address these issues by implementing innovative programs that train inexperienced developers and reskill more seasoned developers in the deployment of new CEM technologies.... read more >

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A Flurry of Private Equity M&A in Content Management Hits the CEM World https://www.digitalclaritygroup.com/mergers-acquisitions/ https://www.digitalclaritygroup.com/mergers-acquisitions/#respond Tue, 17 May 2016 15:11:21 +0000 http://www.digitalclaritygroup.com/?p=10447 The CEM (customer experience management) world has experienced a number of content management system (CMS) mergers and acquisitions, with whispers of others on the way. The acquisitions of Sitecore, Episerver, and Ektron by private equity firms are the most prominent recent examples. This activity will only increase over the next year or two, and the... read more >

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