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Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

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The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >

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Connecting Content Marketing Experiences: Three Keys to More Connected and Aligned Technology and Marketing Agendas

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It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices.  Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >

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Content, Context, and Chaos: How Marketing Must Change to Deliver Customer-Centric Systems of Engagement

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As we enter into a new era of the importance of continual customer engagement, the CMO must begin to add systems that not only manage this engagement but also embrace the rapidly shifting and expanding environments in which consumers want to interact. In this paper Robert Rose puts forward three ideas that can lay a… read more >

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Built To Change – New Models for Managing Consumer Engagement

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Today’s powerful web search, social publishing, and social network filtering capabilities place powerful new tools in the hands of consumers. But today’s buyer’s journey is much more non-linear – as consumers can easily find information, comparative pricing, and social recommendations about a large number of competing solutions. This paper seeks to develop new models for… read more >

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The Field Guide to Content Marketing

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Content Marketing is a practice that is expanding at an enormous rate. In the 8 months since the book Managing Content Marketing was written, search traffic alone for the term has almost doubled. It is predicted that 2012 is the first year marketers are placing Content Marketing front-and-center. This paper is meant to be a… read more >

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