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Business 2020: Six Key Dynamics Will Determine Success

six-key-dynamics-success

The few years since the introduction of the smartphone have brought unprecedented and unforeseen change to the business environment in nearly every company. Technology innovations such as mobile computing, analytics, cloud, and social platforms have empowered consumers in both B2C and B2B contexts, and fundamentally inverted the relationship between buyers and sellers. Looking forward to the business environment in 2020, we can be confident that this revolution will not be reversed. Indeed, buyers will only become more demanding; no longer satisfied with a slick app or an outstanding website, they will look for – and expect – relevant and engaging information, seamlessly delivered across multiple channels and touchpoints.

In this paper, Tim Walters makes the case for action that begins with understanding. Companies seeking to navigate the difficult transition to customer centricity should attend to six core business dynamics that will transform the business environment by 2020.

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