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Author Archive | Tim Walters

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What Does “The medium is the message” Mean for Customer Experience?

It’s just five simple words. The medium is the message. Most of us send dozens of messages every day, in email, Twitter, Facebook, and SMS. And we all know that, along with TV, radio, theater, and print, those are all examples of media. After that, all that remains in the medium is the message is… read more >

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Power Couple: Brands and Service Providers Must Work Together For Integrated Customer Experience Management

Introducing a new DCG Insight Paper, “The Need for Integrated Customer Experience Management” A funny thing happened on the way to the customer experience revolution. For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle… read more >

Sitecore Symposium

No Joke: Sitecore is (finally) acquired (sort of)

It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >

Free Developer Report

The Need for Integrated Customer Experience Management

For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle consumers. And yet, major international surveys recently found that consumers are less satisfied with the experiences they are offered. Despite all of the effort and… read more >

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Andy Grove and the Response to Disruption

It’s an irony of fate that Andy Grove died last Monday just as Adobe’s Digital Marketing Summit was kicking off in Las Vegas. Adobe is (or likes to think of itself as) the poster child for our thoroughly digitized economy and culture, all of which would be unthinkable without Grove — that is, without Intel,… read more >

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The air is going out of the customer experience software balloon

Scott Brinker’s famous marketing technology “super graphic” has charted the explosive growth of that software landscape, from about 100 vendors in 2011 to nearly 1900 in 2015. The stunning increase in vendors and software solutions is evidence of several undeniable trends, including the digitization of marketing and the consumer expectation for improved customer experiences (CX)…. read more >

Free Developer Report

Content Management: The Hub for Systems of Engagement

Much research points to the failure of first-generation customer experience management (CEM). DCG believes that there are several interrelated factors at work, including senior management that proclaim the strategic importance of CX but do not back it up with adequate budgets or resources, as well as their tendency to treat customer experience management as a… read more >

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Perception and Reality in Publicis Groupe’s “Transformation”

My analyst colleague Tiffany Elliot has done a great job summarizing Maurice Levy’s recent YouTube announcement of a major reorganization for the holding company Publicis Groupe and its many subsidiary brands. She locates and analyzes the significant cultural and processes changes that will be necessary — and perhaps impossible. On the basis of the announcement… read more >

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Does Anyone Really Understand Customer Experience Management?

Understanding a problem is the most crucial step in solving it. So wrote Clayton Christensen in his famous 2000 Harvard Business Review article, “Meeting the Challenge of Disruptive Change” (co-authored with Michael Overdorf). A legitimate response might be: “Well, duh.” The necessity to properly frame the problem before proceeding to the solution is the kind… read more >

Impossible Bolts

Back to the Future — Of Technical Documentation Content

Digitally empowered consumers and the subsequent imperative for customer experience management have profound implications for technical writers and other documentation professionals. Next week, I have the pleasure of taking part in SDL’s event in London on the Future of Technical Documentation. In my presentation, I’ll first review how the forces of digital disruption (especially mobile… read more >

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