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Author Archive | Jake DiMare

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PODCAST: Why marketers fail at technology selection

Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >

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Theories about Microsoft’s LinkedIn Acquisition

Today Scott Liewehr, co-founder and CEO of Digital Clarity Group, was quoted in a CMS Wire article that shared various theories about Microsoft’s recent, somewhat confusing, $26 billion  acquisition of LinkedIn. Microsoft: Becoming Service Driven? In a nutshell, perhaps Microsoft wants to take a page from Apple’s playbook and move into services. “Everyone will say… read more >

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VIDEO: Digital Transformation in Higher Education on The CMS Connected Show

In case you missed it, last week Scott Liewehr and Tyler Pyburn discussed Digital Clarity Group’s recent report covering Digital Transformation in Higher Education on The CMS Connected Show. In it, Scott gives a general overview of the research and shares the key findings: DOWNLOAD THE REPORT Delivering an experience – rather than publishing content… read more >

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The End of Marketing as We Know It: Are You Ready for GDPR?

When: June 22, 2016 at 10AM Eastern Where: Webinar – Register Now Batten down the hatches because General Data Protection Regulation is on the horizon! Designed to strengthen and unify data protection for individuals within the EU, this storm of changes to rules about privacy and data protection was adopted on April 27, 2016, and… read more >

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