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Author Archive | Cathy McKnight


Putting the “Proof” in Proof of Concept

A Proof of Concept (PoC) and “Bake-Off” are not the same thing, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of two or more vendors against each other to compare their products and services, supposedly providing a side-by-side comparison of compatibility and capability with the intent on selecting a… read more >

home sweet home

Home sweet CEM home

Customer experience management (CEM) is quickly becoming a primary focus for companies looking to garner, gain, and keep market share. What many of these organizations are missing is the value of beginning their CEM strategy at home, with their employees. New research from Aon Hewitt suggests that employee engagement levels and employee perceptions of their… read more >

Digital Clarity Group

Quick-take webinar replay: Sitecore buys – What does it mean for you?

Listen to Digital Clarity Group’s Scott Liewehr and Tim Walters, break down Sitecore’s acquisition of in a fast-paced analysis of this important development in the CEM, WCM and Commerce solution space. Scott and Tim analyze the impact and implications of Sitecore’s recently announced acquisition of Is it a major change for two vendors… read more >


DCG’s CEM Service Provider Guide is out!

After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >

Digital Clarity Group

DCG’s Groundbreaking Report Maps the Landscape of Service Providers for Web Content and Customer Experience Management

August 12, 2013, New York – The forces of digital disruption have empowered consumers and created growing demand for rich, engaging, and consistent content experiences across multiple channels. As CMO’s struggle to keep up with chaotic changes in developing these content-driven strategies, it’s clear that very few organizations have all of the in-house resources necessary… read more >


Neolane – icing on Adobe’s Marketing Cloud cake?

Last week’s announcement that Adobe has signed a letter of intent to buy Neolane for some $600 million in an all-cash transaction cannot come as a surprise to anybody, or at least not that many. The chatter on the topic amplified after this year’s Adobe Summit, shifting to be more about the “who” and “when”,… read more >


Suite trend continues with Salesforce $2.5B acquisition of ExactTarget

Got it. Got it. Need it. Got it. The sounds of hockey card collections and’s (SFDC) approach to business growth as reinforced with today’s announcement of its acquisition of cloud marketing automation platform ExactTarget. This is the biggest price tag paid in SFDC’s long list of acquisitions made in its 14-year history. At $2.5… read more >

Digital Clarity Group

The house the CMS team built

Finding the right web content management system (WCMS) is akin to building a house; without the proper thought, time, and consideration dedicated to the process at the outset, you will likely end up with something that you will find difficult to live in/with. It all starts with a perceived need Most of us don’t just… read more >

Free Developer Report

Assessing and Improving Your Customer Engagement Maturity

Customer engagement is an ongoing evolution that requires a changing array of knowledge, experience, and expertise. To stay ahead of today’s digital evolutionary curve, companies have to engage with their customers and build relationships that are dynamic, complex, and work across multiple channels. Read this paper to learn about the three guiding steps to Customer… read more >

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