Big Data is all the rage, yet many organizations are struggling to move beyond the hype and apply big data analytics in practical, measured steps. First, most big data investments to-date ($10 billion and counting according to IDC) have focused on “upstream” systems and tools for technical folks vs. apps and tools for people who… read more >
At this past week’s TechEd 2013 event in Las Vegas, SAP signaled loud and clear that it’s betting big on big data and positioning its HANA technology as a platform for growing the company’s ecosystem of app providers and developers. In addition to the announcement of new design services, cloud offerings, and enhanced access to… read more >
I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >
At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >
As I ramp up DCG’s social CRM research I’ve been looking through a number of recent industry studies including the latest edition of the Gartner Magic Quadrant on CRM Customer Engagement Center solutions (new term they are using to reflect the growing role of social channels – report is available from several featured vendors) and… read more >
We all know the high-profile successes of consumer brands like Audi, Nike, Old Spice, and Pepsi on social media – for awareness and engagement, and increasingly, for driving social commerce. (See the Facebook Studio winners here and Shorty Awards for best use of Twitter here.) The trend to leverage social media for engagement continues as a… read more >
Happy companies create happy customers. This is one of the themes that comes through when you visit HubSpot. That, and the fact that they measure everything and are particularly open – from their office environment, to the financials they post (as a private company), to the way they share a lot of content about their… read more >
Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their… read more >
As I get ready to co-host and speak at next week’s Inbound Marketing Summit (IMS) in New York I’ve been thinking a lot about the “state of Inbound Marketing,” especially since that’s the subject of one of the panels I happen to be moderating. It’s been a few years since the inbound movement arrived on… read more >
Want to know how to network like a pro? A new piece in SAP.info features perspectives from DCG’s Allen Bonde. Read article.
