VIDEO: Changing the World of Work: Why Social Is Broken and How to Fix It

Despite great enthusiasm and some positive results, enterprise social tools and practices have failed to make a significant impact in terms of implementations, adoption, regular use, or business results.

In fact, enterprise social will continue to falter as long as the focus is on the tools and practices (i.e. the “build it and they will come” fallacy), or the benefits for the employees (i.e. the “it’s all about the people” fallacy).

By watching this webinar, you’ll learn how to course correct for enterprise social that works. Tim explains how and why the social business can flourish when it is used to address a fundamental shift in business conditions – namely, the empowerment of consumers and the consequent need for all firms to master customer experience management (CEM).